Home / Services / Social & Paid Ads / Influencer Marketing

Vetted influencer matching with performance-tracked campaigns.

Follower count means nothing without audience authenticity and brand fit. We vet creators on engagement quality, past brand partnerships and content style before negotiating a single deal β€” then track every campaign against reach, engagement and actual conversion, not vanity metrics.

5+
Platforms & tools mastered
+68%
Avg engagement/conversion lift
4
Core capability areas covered
45-day
Dedicated specialist support
What We Do

Amplipath Influencer Marketing services

Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.

01

Built around your influencer Tiers

Rather than a generic starting point, we build influencer Marketing strategy directly from your influencer Tiers needs β€” Nano (1K-10K), Micro (10K-100K), Mid-tier (100K-500K), Macro (500K-1M) β€” so the foundation is right from day one.

02

Specialist execution, real tools

Execution runs through proven, named tools β€” Instagram, TikTok, YouTube, CreatorIQ β€” combined with a workflow built specifically around campaign Types like Sponsored posts, Product seeding/gifting, Long-term ambassador deals, Affiliate/commission deals.

03

Transparent, KPI-tied reporting

We report transparently against agreed KPIs, with deliverables like an influencer shortlist with vetted metrics reviewed continuously rather than handed over once and forgotten.

Deliverables

What can be included in your engagement

Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.

βœ“
An influencer shortlist with vetted metrics
βœ“
Campaign brief & contract templates
βœ“
A content approval workflow
βœ“
A performance tracking dashboard (reach, engagement, conversions)
βœ“
A post-campaign report with ROI
SPECIFICATIONS & DELIVERABLES

What Is Included

Influencer Tiers
Nano (1K-10K)Micro (10K-100K)Mid-tier (100K-500K)Macro (500K-1M)Mega (1M+)
Campaign Types
Sponsored postsProduct seeding/giftingLong-term ambassador dealsAffiliate/commission dealsEvent activations
Platforms
InstagramTikTokYouTubeXAfrican creator networks
Vetting Criteria
Audience authenticityEngagement rateBrand fitPast brand partnershipsContent quality
Frequently Asked Questions

Influencer Marketing FAQs

Influencer marketing involves collaborating with creators whose content, audience and credibility align with a brand’s objectives. Campaigns may include sponsored posts, product demonstrations, reviews, livestreams, affiliate promotions, event coverage or reusable creator-generated content.
Related Services

Build a more complete growth system

Ready to unlock measurable growth?

Tell us about your business β€” we’ll build a custom growth plan within 5 hours.