Reach decision-makers and generate qualified B2B leads at scale.

LinkedIn is the world's largest professional network and the most powerful B2B advertising platform. With precise job title, company size, seniority and industry targeting, LinkedIn Ads reaches the exact decision-makers your sales team needs to speak with.

1bn+

LinkedIn members

Higher B2B conversion vs others

80%

B2B leads from LinkedIn

Higher conversion vs Google (B2B)

What We Do

Amplipath LinkedIn Ads & B2B Lead Generation services

Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.

Precision B2B targeting

Job title, seniority level, company size, industry, skills and LinkedIn Group targeting — reaching exactly the decision-makers and influencers involved in purchasing your product.

Lead Gen Forms and conversion optimization

Native LinkedIn Lead Gen Forms pre-fill with member data — dramatically increasing completion rates compared to landing page forms. We design form strategy and qualifying questions for the highest quality leads.

Full-funnel campaign architecture

Awareness through Thought Leadership, consideration through Sponsored Content and conversion through Lead Gen Forms and Message Ads — building pipeline systematically.

Deliverables

What can be included in your engagement

Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.

✓

A LinkedIn Campaign Manager setup & Insight Tag install

✓

An ABM target account list build

✓

Lead Gen Form configuration & CRM sync

✓

Ad creative & copy for each format

✓

A monthly cost-per-lead & pipeline report

SPECIFICATIONS & DELIVERABLES

What Is Included

Ad Formats

Single image adsCarousel adsMessage ads (InMail)Conversation adsDocument adsLead Gen Forms

Targeting Methods

Job title/seniorityCompany sizeIndustrySkillsAccount-based targeting (ABM)

Campaign Goals

Lead generationBrand awarenessWebsite conversionsEvent registrations

Frequently Asked Questions

LinkedIn Ads & B2B Lead Generation FAQs

LinkedIn Ads allow businesses to reach professional audiences using company, industry, role, seniority and related targeting signals. Amplipath combines audience strategy, relevant offers, advertising creative, landing pages or native Lead Gen Forms, and conversion tracking to create measurable B2B lead-generation campaigns.