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Media relations and reputation management that builds credibility.

Earned media coverage builds a kind of trust paid advertising can't replicate. We develop the story angle, build a targeted journalist relationship, write and distribute press releases, and stay ready to support if a reputation issue ever needs a fast, coordinated response.

4+
Platforms & tools mastered
+78%
Avg engagement/conversion lift
2
Core capability areas covered
21-day
Dedicated specialist support
What We Do

Amplipath Public Relations services

Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.

01

Built around your activities

Every public Relations engagement is scoped around the exact activities that fits your business, drawing on real capability across Press release writing & distribution, Media list building, Journalist relationship management, Crisis communication support.

02

Specialist execution, real tools

Hands-on delivery is built on Muck Rack, Cision, HARO, Google Alerts, with every decision informed by real distribution Channels considerations — Trade publications, Local/national media, Industry newsletters, Podcast guest placements.

03

Transparent, KPI-tied reporting

Every deliverable — including press release writing & distribution — is tracked against clear KPIs, with reporting that ties public Relations activity directly back to revenue, not vanity metrics.

Deliverables

What can be included in your engagement

Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.

✓
Press release writing & distribution
✓
A targeted media list for your industry
✓
A journalist relationship outreach campaign
✓
Monthly media coverage report
SPECIFICATIONS & DELIVERABLES

What Is Included

Activities
Press release writing & distributionMedia list buildingJournalist relationship managementCrisis communication support
Distribution Channels
Trade publicationsLocal/national mediaIndustry newslettersPodcast guest placements
Novella AI
●$349,494
FEATURED WORK

Novella AI — AI, SaaS & Video Technology

Integrated investor outreach helps Novella AI nearly triple its Wefunder raise to $349,494.

View Case Study→
Frequently Asked Questions

Public Relations FAQs

Public relations helps a business shape credible stories, communicate with relevant audiences and build relationships with journalists, publications and industry communities. It supports reputation and visibility through earned attention rather than advertising alone.
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