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Turn Amazon into your highest-converting sales channel.

Amazon is the world's largest product search engine — more product searches start on Amazon than on Google. Amplipath optimizes your product listings, A+ content and search visibility to ensure your products appear first when buyers are ready to purchase.

65%
Product searches start on Amazon
+280%
Avg listing traffic increase
23%
Avg conversion rate improvement
Top 3
Product ranking target
What We Do

Amplipath Amazon SEO & Marketplace Marketing services

Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.

01

Listing optimization and keyword strategy

In-depth Amazon keyword research integrated into product titles, bullet points, backend search terms and A+ content — satisfying Amazon's A9/A10 algorithm while converting human shoppers simultaneously.

02

A+ content and brand store

Compelling A+ Content with professional product photography guidance, comparison charts and brand storytelling — significantly increasing conversion rates and reducing return rates.

03

Competitive positioning and review strategy

Competitor analysis, pricing strategy guidance and review acquisition compliance strategy — ensuring your listing wins the purchase decision even against established competitors.

Deliverables

What can be included in your engagement

Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.

✓
An Amazon listing audit & keyword research
✓
Title, bullets and backend keyword optimization
✓
A+ Content design briefs
✓
A review generation strategy
✓
A monthly organic ranking & sales report
SPECIFICATIONS & DELIVERABLES

What Is Included

Marketplaces
AmazonJumiaKongaEtsyWalmart Marketplace
Listing Elements Optimized
TitleBullet pointsBackend search termsA+ ContentImagesProduct Q&A
Ranking Factors
Keyword relevanceConversion rateReview velocitySales velocityClick-through rate
Frequently Asked Questions

Amazon SEO & Marketplace Marketing FAQs

Amazon SEO improves how accurately and competitively products appear for relevant searches within Amazon. It includes product classification, keyword research, listing content, search terms, attributes, images and conversion-focused merchandising.
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