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Be found in ChatGPT, Gemini and the AI engines replacing traditional search.

As AI-generated answers replace traditional blue links for millions of daily queries, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) ensure your brand is cited, recommended and referenced by every major AI model — ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.

+994%
AI search referral traffic (top clients)
50tr+
Data points analysed by AI models
100+
Countries with active AI search
900mm+
Monthly AI search queries monitored
What We Do

Amplipath GEO / AEO — AI Search Optimization services

Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.

01

AI search presence audit

We audit exactly how your brand currently appears — or fails to appear — in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. We then map the precise content, authority and structure gaps preventing consistent AI citation.

02

Content optimization for AI retrieval

We restructure content, implement FAQ schemas, build topic authority clusters and strengthen E-E-A-T signals — each element tuned specifically for how large language models retrieve, evaluate and cite information when generating answers.

03

Authority and citation signal building

Third-party validation through digital PR, high-authority backlinks and strategic brand mention campaigns — the exact external signals that make AI models consistently choose to cite your brand as a trusted, reliable source.

Deliverables

What can be included in your engagement

Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.

✓
An AI search presence audit across 5 major engines
✓
A content gap analysis vs. AI-cited competitors
✓
FAQ schema implementation across key pages
✓
A monthly AI citation tracking report
✓
A digital PR campaign for authority signals
SPECIFICATIONS & DELIVERABLES

What Is Included

AI Engines Covered
ChatGPTGoogle AI OverviewsGeminiPerplexityClaudeBing Copilot
Optimization Methods
FAQ schema markupTopical authority clustersE-E-A-T signal buildingEntity optimizationStructured dataCitation-worthy data points
Content Formats Built
Pillar guidesFAQ pagesComparison pagesDefinition/glossary pagesStatistic-rich resource pages
Authority Signals
Digital PR placementsExpert author biosThird-party citationsBacklink acquisitionBrand mention campaigns
Tracking & Tools
AI citation monitoringShare-of-voice in AI answersPerplexity/ChatGPT prompt testingSchema validators
Frequently Asked Questions

GEO / AEO — AI Search Optimization FAQs

Generative Engine Optimization, or GEO, focuses on how brands and information are understood, represented and cited in generative AI answers. Answer Engine Optimization, or AEO, focuses on providing clear answers for conversational and question-based searches. Both build on SEO foundations such as indexation, useful content, authority and technical accessibility rather than replacing traditional SEO.
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