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A/B testing and UX analysis that turns more traffic into customers.

More traffic is the expensive way to grow revenue. We analyze heatmaps, session recordings and funnel drop-off to find exactly where visitors are leaving, then run statistically valid A/B tests on landing pages, forms and checkout flows to convert more of the traffic you already have.

5+
Platforms & tools mastered
+42%
Typical year-1 growth range
3
Core capability areas covered
45-day
Post-launch support window
What We Do

Amplipath Conversion Rate Optimization services

Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.

01

Built around your analysis Methods

Rather than a generic starting point, we build conversion Rate Optimization strategy directly from your analysis Methods needs β€” Heatmaps (Hotjar/Clarity), Session recordings, Funnel drop-off analysis, User testing β€” so the foundation is right from day one.

02

Specialist execution, real tools

Execution runs through proven, named tools β€” Hotjar, Microsoft Clarity, VWO, GA4 β€” combined with a workflow built specifically around testing Types like A/B testing, Multivariate testing, Landing page testing, Checkout flow testing.

03

Transparent, KPI-tied reporting

Every deliverable β€” including a UX/conversion audit with heatmap analysis β€” is tracked against clear KPIs, with reporting that ties conversion Rate Optimization activity directly back to revenue, not vanity metrics.

Deliverables

What can be included in your engagement

Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.

βœ“
A UX/conversion audit with heatmap analysis
βœ“
A prioritized test hypothesis backlog
βœ“
A/B test setup & execution
βœ“
Monthly conversion lift report
SPECIFICATIONS & DELIVERABLES

What Is Included

Analysis Methods
Heatmaps (Hotjar/Clarity)Session recordingsFunnel drop-off analysisUser testing
Testing Types
A/B testingMultivariate testingLanding page testingCheckout flow testing
Common Focus Areas
Landing pagesCheckout flowLead capture formsPricing pages
Furry Fiesta
●+250%
FEATURED WORK

Furry Fiesta β€” Pet Accessories & Ecommerce

Conversion-focused ecommerce redesign delivers a 250%+ increase in store conversions.

View Case Study→
Frequently Asked Questions

Conversion Rate Optimization FAQs

CRO can address the offer, messaging, navigation, forms, checkout process, trust signals and technical friction. Visual changes are useful only when they solve a documented customer problem.
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