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Full-funnel strategy with clear KPIs and a 90-day roadmap.

Before any campaign launches, we audit your current marketing, map your funnel and build a 90-day roadmap with specific milestones and KPIs — so every channel decision has a clear reason behind it, not just a recommendation pulled from a generic playbook.

5+
Platforms & tools mastered
+47%
Avg engagement/conversion lift
2
Core capability areas covered
45-day
Dedicated specialist support
What We Do

Amplipath Marketing Strategy & Planning services

Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.

01

Built around your strategy Components

Every marketing Strategy & Planning engagement is scoped around the exact strategy Components that fits your business, drawing on real capability across Channel mix planning, Budget allocation, Funnel mapping, Competitive positioning.

02

Specialist execution, real tools

We execute using GA4, Looker Studio, SEMrush, HubSpot, structured around the deliverable Format that actually matters for marketing Strategy & Planning: Written strategy document, 90-day roadmap with milestones, Quarterly review framework.

03

Transparent, KPI-tied reporting

Results are tracked monthly against the metrics that matter for marketing Strategy & Planning, with concrete deliverables like a full marketing audit across all current channels kept visible throughout the engagement.

Deliverables

What can be included in your engagement

Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.

✓
A full marketing audit across all current channels
✓
A 90-day strategic roadmap with KPIs
✓
A budget allocation recommendation by channel
✓
Quarterly strategy review sessions
SPECIFICATIONS & DELIVERABLES

What Is Included

Strategy Components
Channel mix planningBudget allocationFunnel mappingCompetitive positioningKPI framework
Deliverable Format
Written strategy document90-day roadmap with milestonesQuarterly review framework
Frequently Asked Questions

Marketing Strategy & Planning FAQs

A useful strategy clarifies the target audience, market position, customer journey, channel priorities and method of converting attention into revenue. It should resolve conflicting activities rather than simply produce a calendar of campaigns.
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