01
Built around your campaign Types
Every sEM & Google Ads Management engagement is scoped around the exact campaign Types that fits your business, drawing on real capability across Search ads, Shopping ads, Display ads, Performance Max.
Data-driven Google Ads campaigns with transparent ROI reporting.
Search, Shopping, Display, Performance Max and YouTube — all managed inside Google Ads with conversion tracking configured correctly from day one. We build campaign structures around your actual margins and sales cycle, not generic templates, and report in numbers tied directly to revenue.
6+
Platforms & tools mastered
+36%
Avg performance lift in 6 months
4
Core capability areas covered
14-day
Post-launch support window
What We Do
Amplipath SEM & Google Ads Management services
Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.
02
Specialist execution, real tools
Hands-on delivery is built on Google Ads, Google Tag Manager, GA4, Google Merchant Center, with every decision informed by real bidding Strategies considerations — Target CPA, Target ROAS, Maximize conversions, Manual CPC.
03
Transparent, KPI-tied reporting
Results are tracked monthly against the metrics that matter for sEM & Google Ads Management, with concrete deliverables like google Ads account audit kept visible throughout the engagement.
Deliverables
What can be included in your engagement
Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.
✓
Google Ads account audit
✓
Campaign structure build or restructure
✓
Conversion tracking implementation
✓
Ad copy & extension setup
✓
Negative keyword list build-out
✓
Monthly performance report with ROAS breakdown
SPECIFICATIONS & DELIVERABLES
What Is Included
Campaign Types
Search adsShopping adsDisplay adsPerformance MaxYouTube ads (via Google Ads)Local Service Ads
Bidding Strategies
Target CPATarget ROASMaximize conversionsManual CPCEnhanced CPC
Tracking Setup
Conversion trackingGoogle Tag ManagerCall trackingOffline conversion importEnhanced conversions
Account Structure
SKAG/STAG campaign structureNegative keyword listsAd extensionsResponsive search ads
Frequently Asked Questions
SEM & Google Ads Management FAQs
Search engine marketing, or SEM, uses paid advertising to reach people actively searching for products and services. Amplipath plans, builds and manages Google Ads campaigns, including targeting, creative assets, bidding, budgets, conversion tracking, landing-page alignment and ongoing optimization.
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