01
GA4 setup and advanced configuration
GA4 implementation or audit, custom event tracking, conversion configuration, audience building, cross-domain tracking and data stream setup — ensuring your analytics foundation is accurate and complete.
Clear, accurate data that tells you exactly what is — and is not — driving revenue.
Most marketing dashboards show vanity metrics that cannot be connected to business outcomes. Amplipath builds analytics infrastructure, custom dashboards and attribution models that give leadership teams clear visibility into marketing ROI — so every budget decision is data-backed.
GA4
Core analytics platform
100%
Custom to your business
24/7
Real-time dashboard access
Multi
Channel attribution models
What We Do
Amplipath Marketing Analytics & Data Studio services
Your strategy is customized around your market, digital maturity, commercial goals and existing systems rather than being forced into a generic checklist.
02
Custom Looker Studio dashboards
Marketing performance dashboards connecting GA4, Google Ads, Meta Ads, LinkedIn, Search Console and your CRM — giving your team a single view of all marketing performance.
03
Attribution modelling and revenue tracking
Multi-touch attribution setup connecting marketing activity to actual revenue — identifying which channels and campaigns are genuinely driving customer acquisition versus consuming budget without proportionate return.
Deliverables
What can be included in your engagement
Final deliverables depend on your scope, but a typical engagement can combine the strategy, implementation and measurement components below.
✓
A data source audit & connection mapping
✓
A custom Looker Studio dashboard build
✓
Automated data refresh configuration
✓
A dashboard training session for your team
SPECIFICATIONS & DELIVERABLES
What Is Included
Tools Used
Looker StudioGA4Supermetrics/data connectorsGoogle Sheets/BigQuery
Dashboard Types
Cross-channel marketing dashboardExecutive KPI dashboardPaid media performance dashboardSEO performance dashboard
Frequently Asked Questions
Marketing Analytics & Data Studio FAQs
A properly structured dashboard can show which channels generate traffic, qualified leads, customers and revenue. We design reports around actual decisions—such as where to increase spending, where prospects abandon the journey and which campaigns attract the most valuable customers.
Related Services
Build a more complete growth system
CONTENT MARKETING & STRATEGY
Other Services in Content & Strategy
Explore complementary capabilities engineered to compound your growth across the content & strategy ecosystem.
📚
Content Marketing
Data-driven content clusters, whitepapers and case studies that attract and educate high-value buyers.
Explore service→
✉️
Email Marketing
Revenue-generating newsletters, promotional campaigns and subscriber retention strategies.
Explore service→
🔄
Email Automations
Automated lifecycle journeys, onboarding funnels and abandoned cart recovery sequences.
Explore service→
📰
Digital PR
High-authority media placements, journalist outreach and brand reputation building.
Explore service→
🗺️
Marketing Strategy & Planning
Comprehensive 90-day roadmaps, channel prioritization and KPI scorecards.
Explore service→
🎯
Conversion Rate Optimization
A/B testing, user journey audits and multivariate experiments that lift website conversion rates.
Explore service→
Ready to unlock measurable growth?
Tell us about your business — we’ll build a custom growth plan within 5 hours.